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Fear of risk, one IT executive has said, is a reason for avoiding new technologies, even proven ones, a friend said. “anything new and complicated is a threat to each individual embracing it if they are among the first to do so.” Which is why change of this sort is usually slow, very slow. Big investments in IT come with the built-in argument that now things are good enough – inefficiency is tolerable and each senior manager has their risk trade-off to consider , she said; they don’t suggest that the actual cost of ownership may be much higher than what was has been paid if forfeiture of better performance is ignored.


So, how do you explain to a CFO or CIO – if you ever got the chance, “that these inefficiency costs are real, measurable and controllable when their own team doesn’t understand how financially significant is the difference between empirical performance data and machine or derived data which is not empirical? Often seriously incomplete?”

If they saw UXp in action, they’d believe, I said.

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